SPS academic receives BRAID Fellowship to investigate the use of AI in public media
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School of Social and Political Science (SPS) academic Dr Kate Wright has secured a prestigious Bridging Responsible AI Divides (BRAID) Fellowship to investigate the responsible use of artificial intelligence (AI) in public media.
Dr Wright, Associate Professor of Media and Communication at SPS, is one of 17 researchers to receive a BRAID Fellowship. The fellowship programme is a new £2.4 million initiative launched to help organisations develop solutions for pressing questions around the responsible use of AI. The fellows, appointed from universities across the UK, will apply research expertise from humanities and arts including data ethics, copyright law, digital design and qualitative analysis to address these questions.
Each fellow will partner with an organisation from the public, private or third sector to unite expertise for tackling existing, new or emerging AI challenges. The collaborative projects will address questions including examining approaches for the use of generative AI in the media, exploring the societal and ethical factors shaping the adoption of AI in a medical setting, developing a responsible AI innovation framework for the arts and culture sector, and supporting the needs of creatives when using AI.
Dr Wright, who works in the Politics and International Relations subject area at SPS, will partner with the Public Media Alliance on a project titled Responsible AI in International Public Service Media.
Dr Wright said: “The project, which was codesigned with the global Public Media Alliance, will provide the first global map of which AI tools are being used by public media around the world, how they are used, and how different organisations understand and operationalise 'responsible AI'. We anticipate that key issues will include the use of AI in linguistic translation and interpretation, as well as diplomatic and security concerns, given the growing, mediated influence of authoritarian states, such as China and Russia.”
The fellowships are part of BRAID, a £15.9 million programme dedicated to integrating arts and humanities research more fully into the responsible AI ecosystem, as well as bridging the divides between academic, industry, policy and regulatory work on responsible AI. BRAID is led by the University of Edinburgh in partnership with the Ada Lovelace Institute and the BBC, and funded by the Arts and Humanities Research Council (AHRC), part of UK Research & Innovation (UKRI).
Read the announcement on the University of Edinburgh website.